Glossary
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Affiliate
A website owner who earns commissions for promoting a merchant’s products and/or
services.
Affiliate Network
A third party that act as a mediator between affiliates and merchants. Affiliate networks
provide a wide range of affiliate programs in one place and offer services such as
reporting tools and payment aggregation.
Affiliate Program
An arrangement in which an online merchant pays a commission to an affiliate for
sending traffic to their website.
Associate
Another name for affiliate.
Banner Links
A type of online advertising that contains some sort of graphic image.
Merchant
A business that sells goods and/or services.
Pay per click
An affiliate program in which the merchant pays the affiliate a commission for each
visitor they refer to the merchant’s website.
Pay per lead
An affiliate program where the merchant pays the affiliate each time the affiliate refers a
visitor to the merchant’s website and the visitor signs up as a lead. A lead could be a
completed survey or if the visitor signs up for a free trial.
Pay per sale
An affiliate program in which the affiliate receives a commission each time the affiliate
refers a visitor to the merchants website and the visitor then purchases a product or
service.
Text Link
A link not accompanied by a graphical image.
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